Penerapan Technology Accceptance Model (TAM) Dalam Meramalkan Niat Adopsi Teknology: Suatu Penemuan Empiris

Date Selasa, 29 Juli 2008 - Januari 2005

Penulis: Jasman J. Ma’ruf

Keywords: Technology Acceptance Model, behavioral intention, consumer behavior, information system, social psychology.

Abstract.

The application of Technology Acceptance Model (TAM) in predicting behavior intention of technological adoption have sprung up so fast among researchers of consumer behavior, information system and social psychology. A review of 72 studies jelated to the application of TAM to predict behavioral intention of technological adoption indicate that there is a relationship between perceived ease of use variable and perceived usefulness for which attitude toward technological adoption is interconnected consistently, and the ability to explain the perception usefulness and attitude toward technological to behavioral intention is strength.

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